Adiva: Living with Tradition….

ADIVA is a proud sub-brand under the Palash umbrella - an initiative of Jharkhand State Livelihood Promotion Society (JSLPS) under Rural Development Dept., Govt. of Jharkhand to bring the rich artistry of Jharkhand's rural and tribal women to the forefront. The name ADIVA, derived from Adivasi, symbolizes the deep connection with the indigenous art, craft, and traditions of Jharkhand.

With the essence of "Living with Tradition", ADIVA celebrates the vibrant heritage of handcrafted excellence, blending age-old techniques with contemporary aesthetics. Each product tells a story , of skilled rural artisans, of cultural identity, and of sustainable livelihoods.

From intricately designed tribal jewellery, elegant bamboo and jute crafts, graceful handloom creations, to the timeless beauty of dokra, bronze, iron, and wooden crafts -ADIVA offers a diverse range of artisanal products crafted with passion and authenticity.

Whether you seek to adorn your home with ethnic décor or enhance your personal style with tribal elegance, ADIVA brings you a curated collection that reflects the spirit, artistry, and soul of Jharkhand's craft traditions.